Content marketing is a popular marketing strategy that uses valuable, relevant, and consistent contact to attract and retain your target audience. The content relates to your brand or product, but often from a broader perceptive.
Use this thread to share articles, resources, and strategies that use Content Marketing to draw in new traffic and build customer loyalty.
Forbes published an easy to digest guide to using social media as a mechanism to promote content marketing.
6 Ways Social Media Will Enhance Your Content Marketing
The author provides details for each of these points:
Practical Ecommerce featured an article about the power of story telling to content marketing. Understandably, this is difficult for many small businesses with limited marketing teams to tackle, so they provide specific tips for crafting interesting and relevant stories.
Here is a link to the original article:
Content Marketing: Build Your Story to Engage Prospects
They recommend taking a journalist's approach, and break the process into three steps:
Have a Point and Purpose. Even though the goal of marketing is to yield a sale - content marketing aims to build a trusting relationship. So, start by creating a conversation about your company, the people, the process, your values and ideas. Whichever direction you take the conversation, pick one simple point or purpose. Use the story to engage your customers and fulfill that purpose.
Build on Strong Foundation and Framework. While storytelling is creative, journalists use a formula to structure the content. Take a similar approach to organize your ideas:
Intro - answer who, what, when, where, why to offer an analysis or describe an event. Use this section to engage the reader.
Body - use these section/s to tell readers what the story is really about.
Conclusion - provide closure to your story.
Weave in Context, Analysis, and Human Interest. These are the details that fill in the form that you've built. They keep the reader engaged and paint a vivid picture. Along these lines, don't forget the power of real images to enhance your store.
Content Marketing may be one of the best ways to engage your customers or draw in a new audience - but if you're not a "writer", how do you leverage this medium effectively? A great place to begin is by honing your writing skills.
Practical Ecommerce featured this guide that provides actionable steps to improving your writing - regardless of your current skill level:
7 Tips for Being a Better Writer, for Content Marketing
Here's a summary of their points, but be sure to read the original article to find details and resources:
If your business uses Content Marketing, who heads up that effort? Is it someone that has a strong background in writing or just a love of your product and brand?
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