Did you know your potential customers could be leaving digital breadcrumbs? This article from Entrepreneur outlines 6 ways you can use social media for target marketing:

6 Ways to Use Social Data for Targeted Marketing

1. Targeting by events people follow
2. Targeting your content marketing by interests and trends
3. Targeting by platform, then re-targeting based on audience attributes
4. Targeting by social influence
5. Targeting emails with matched social data
6. Targeted marketing across multiple social audiences

Do you currently target market on social media? What strategies do you find are most successful?