This post from Kissmetrics dives into "Facebook Pixel", a tool available within Facebook for Business. This tool is used to track conversions on your website as a result of your Facebook ad campaign. The article discusses recent improvements to Facebook Pixel as well as provides tips for fully utilizing the tool.

Read all about it in this article:

Unlock Your Ad’s Conversions & Audience Easily with Facebook Pixel

Do you currently track your eCommerce ads' conversions & audience with Facebook Pixel? What strategies have been most effective for you?