Google released some new tools for Google AdWords in Dec 2015. These new features are designed to help companies refine their marketing strategies with greater insights into why campaigns are returning their specific results. Find Google's announcement here:

Get deeper insight into your automated bidding performance

Some of the tools include:

1. Learning status, so that you can tell when you need to Google more time to build your campaign's algorithm.
2. Limited bids impact, to help you understand how your limited bid strategy is affecting your overall campaign.
3. Status and target over time, gives you better visuals of your campaigns performance and helps place results in context.

Have you used these new tools from AdWords? How has it changed your Google AdWords marketing strategy?

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