Pinterest is a visual bookmarking tool that helps you discover and save creative ideas. Many online shops are finding new marketing and selling opportunities on Pinterest.
Use this thread to share articles, resources, and strategies that your business has found useful in navigating the opportunities available on Pinterest.
Pinterest has released a "Buy it" feature that allows Pinterest users to essentially build wishlists through pinning and then complete the purchase directly from Pinterest. A very attractive aspect of this tool to buyers is that Pinterest will send updates when items they have pinned go on sale.
Pinterest provides an overview of this tool for buyers on their site - click here to learn more about buying products on Pinterest.
The exciting aspect of this new features for sellers is that it offers additional selling channels! Pinterest has built 5 initial partnerships with eCommerce platforms, includingBigCommerce, Magento, and Shopify. If you currently sell on any of these channels, click on the platform's name to find out how you can incorprate Pinterest into your selling strategy. Click here for additional information from Pinterest for sellers.
Here at ShippingEasy, we'd love to hear from merchants and shippers - have you incorporated this new option into your selling strategy? What advice do you have for others considering selling on Pinterest?
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