Quick Start: Build an Automated Campaign

Note

All ShippingEasy users can create campaigns. Only Customer Marketing subscribers can send a campaign to their contacts. [Learn how to add Customer Marketing to your subscription.]

ShippingEasy's Customer Marketing add-on makes it easy to create targeted email marketing Campaigns. Connect with customers through a deeper understanding of contact and purchase data. Then use simple drag-and-drop tools to build Campaigns that boost business growth. Learn more about campaigns.

Design a targeted Campaign and automate it! As orders and shipments process, ShippingEasy will act on your customer data and automatically send focused messaging. Generate reviews, automate product follow-ups, get repeat customers, and drive more orders.

The possibilities are endless. Here are a few ways that you can apply Automated Campaigns:

  • Generate product reviews - linked directly back to items in the order

  • Upsell related products - based on items in the order

  • Offer deals and coupons - based on total order value or store

  • Win back customers - based on inactive status or abandoned cart status

Build an Automated Campaign

Building an Automated Campaign is a snap. ShippingEasy offers two types of Automated Campaigns, those that drive sales and those that build relationships. ShippingEasy will show you which of your currently integrated platforms are eligible and enabled for each automated campaign. From there, you can create an email template. Define a simple set of rules so ShippingEasy knows which customers you want to target and when. Sit back and monitor your campaign's success. Then repeat as you notice trends or find new ways you want to engage your customers.

Select a Campaign type

  • [Increase Sales and Build Relationships]

Create an email campaign template

  • [Select a template] from our gallery or start from scratch.

  • [Customize the template] to target the customer segment with simple design tools.

  • [Preview the template] to make sure it's just right.

Set up the Automated Campaign

  • Configure your [campaign to send automatically]

  • [Target specific customers] by defining a set of rules that govern your campaign.

Track the results of your Campaign

  • Monitor customer engagement with your Automated Campaign.

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