Types of Automated Campaigns Eligible for My Store | Guide

ShippingEasy's Customer Marketing solution makes it easy to create targeted email marketing campaigns.

Working with ecommerce sellers, ShippingEasy has created effective Automated Campaigns to increase sales and build customer relationships. Once enabled, Automated Campaigns drip to your customers as you receive and ship orders. Learn how to launch an Automated Campaign.

To optimize your marketing strategy, ShippingEasy will show which of your connected stores are eligible for each Automated Campaign type. You can see these personalized recommendations when selecting a template. Learn more about campaign templates.

Use this guide to check the types of Automated Campaigns that are eligible for your stores.

Automated Campaigns to Increase Sales

These campaigns will help you close more sales and encourage repeat buyers.

Campaign Name


Eligible for


Abandoned Cart

Remind customers that they have items in their cart, ready for purchase.



Automated Offers

A coupon that is automatically sent to your buyers, based on conditions and triggers you specify.

All Stores*


Buy Again Reminder

A friendly email to remind customers that they need to re-order specific items after a set time frame. Useful for "subscriptions" or items ordered regularly.

All Stores*


First Time Buyer Coupon

A welcome email, plus coupon code, sent to first-time buyers upon shipment confirmation.

All Stores*


Lapsed Customer Winback

A coupon or [winback email] sent to customers that have not purchased from your store recently, to get them to come back and buy again.

All Stores*

*All stores that are eligible to send marketing emails.

Automated Campaigns to Build Customer Relationships

These campaigns will improve customer trust and brand recognition.

Campaign Name


Eligible for


New Signup Welcome

Sends a welcome email when a customer subscribes via your signup form. Can be used to greet customers or send them an introductory welcome coupon.

All Stores*


Order Confirmed

A confirmation email sent as soon as an order arrives in ShippingEasy to let your customer know it is being processed. Only orders in an unshipped status are eligible.

All Stores*


First Time Buyer

A friendly welcome email sent to new customers when their first order is received by ShippingEasy.

All Stores*


Request Feedback

A short note, after delivery has occurred, to all customers asking for seller feedback.

All Stores*


Product Feedback Request

A friendly request for a product review, sent to all customers after delivery.

All Stores*


Amazon Seller Feedback Request

Ask for seller feedback for Amazon orders. Learn more about Amazon feedback campaigns.



Amazon Product Review Request

Ask for product reviews for Amazon orders. Learn more about Amazon feedback campaigns.


*All stores that are eligible to send marketing emails.


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