Product Recommendations

This feature is available to Customer Marketing subscribers

Learn more about our Customer Marketing feature.

ShippingEasy's Customer Marketing makes it easy for you to turn first-time buyers into repeat customers. 

Product Recommendations are one of the best ways to introduce your customers to other products that might interest them. This feature works in two phases:

  1. Select which products you want to recommend to your customers. 

  2. Apply a variable in your templates in order to showcase those recommended products. [Learn how to customize templates with variables.]

Product recommendations can be displayed on packing slips, shipment notification emails, and automated emails. By default, three recommended products are displayed to the buyer.

Since product recommendations are made as part of notifying a buyer about an order, ShippingEasy can use the information from that order to limit the recommended products to those which are only sold in the same store and which are not listed in the current order.

The following store platforms support Product Recommendations:

  • BigCommerce

  • eBay

  • Shopify

  • Volusion

  • Walmart

  • WooCommerce

  • Amazon

    Important

    Product Recommendations are not available for Amazon Automated Campaigns, because Amazon permits only transactional content in customer emails. Instead, Amazon products may be featured as Product Recommendations for another stores' campaign.

Global & Random Recommendations

Global Recommendations

Once you select and prioritize products as Global Recommendations, these products are recommended to all your customers. Global Recommendations can be used to heavily promote newly launched, overstocked, or clearance items over all other products. Global Recommendations can be used alone or in conjunction with Randomized Recommendations, but Global Recommendations will always be promoted first if possible.

You can have up to 30 Global Recommendations, but make sure to have products chosen from each of your stores since recommendations are store-specific.

Randomized Recommendations

Products included as Randomized Recommendations are promoted to all your customers in no specific priority and are useful when you want to promote a wide variety of your products. Randomized Recommendations can be used alone or in conjunction with Global Recommendations, but Global Recommendations will always be promoted first if possible.

You can exclude products from being recommended randomly, but make sure to have products included from each of your stores since recommendations are store-specific.

If you have Global Recommendations and Randomized Recommendations enabled for one of your stores then they will work together to make sure each customer receives the full quantity of recommendations.

Example: If one of your customers purchases your Global Recommendation #1 and Global Recommendation #2 and you only have three Global Recommendations specified, ShippingEasy will include Global Recommendation #3 and two Randomized Recommendations on your packing slip, shipment notification, or Automated Email.

ShippingEasy Will Not Recommend

  • Inactive products

  • Products without images

  • Products that are not linked to a store

  • Products that your customer just purchased

  • Products not sold on Shopify, eBay, Volusion, WooCommerce, or BigCommerce

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