Create Campaigns to Improve Amazon Reputation & Feedback | How To

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Amazon merchants live or die by their reputation. Gathering product reviews and seller ratings show you are a reputable merchant - something customers look for.

ShippingEasy's Amazon Seller Suite makes soliciting this feedback as easy as one-click with our Automated Campaigns feature. ShippingEasy supports Amazon USA (.com), Amazon Canada (.ca), and Amazon Mexico (.mx) store types for Customer Marketing product reviews and seller feedback email campaigns.

This article will show you how to use ShippingEasy's Customer Marketing feature to:

ShippingEasy Amazon Feedback Management feature deprecated:

ShippingEasy removed the Amazon Feedback Management feature from the Customer Marketing tool on June 30, 2020. The following Amazon Feedback Management features were removed:

  1. Product Review Tracking

  2. Seller Feedback Tracking

You will still be able to use ShippingEasy to send Amazon Product Review Request and Seller Feedback Request automated campaigns following the steps in this article.

Additionally, we are more than happy to help assist in transitioning you to a new platform that provides similar product and seller feedback tracking provided within ShippingEasy today.

A few popular alternatives include:

If you have more questions about these changes, reach out to ShippingEasy's Customer Success team.

AOL and Yahoo email addresses are not supported for Amazon Campaigns.

ShippingEasy recommends using a different provider, such as Gmail if you wish to utilize these campaigns.

If you update the email address in your ShippingEasy store settings, you will also need to add the email address to the whitelist of email addresses in your Amazon Seller Central account.

Create Campaigns for Amazon Seller Feedback & Product Review Request

  1. Click the Create Campaign button to the left of the page.

  2. Select Automated in the "Select a campaign type" modal.

  3. Select the type of Amazon Feedback Campaign you want to send on the SELECT A CAMPAIGN TYPE page, under the "Build Relationships" section. There are two types of Amazon Feedback Campaign.

    • Amazon Seller Feedback Request

    • Amazon Product Review Request

  4. Select and customize your template using content blocks and variables.

  5. Define specific rules to determine when and whom you would like the campaign to be sent on the Audience page.


    Amazon has strict guidelines that prohibit contacting buyers for marketing or promotional purposes. Learn more at Amazon's Buyer-Seller Messaging Service Overview.


    You can edit when your buyers will receive feedback emails, duplicate campaigns, and set up additional conditions if needed.

    Find out how to prevent sending emails to customers who have left negative reviews.

    For more information on changing the settings of your campaigns, see our Automated Campaigns setup guide.

  6. Specify which customers receive automated campaigns by using tags if you wish to exclude customers who have left negative feedback. This can be done when you set the conditions of your automated campaign.

    You can also do specify which customers receive automated campaigns by using tags.

    By adding a specific tag to the customers you want to exclude you can change the conditions of the campaign rule to send only if the customer tag does not equal that value.

  7. Review, and then Activate the campaign. A modal will appear asking you to confirm that you are within the Amazon Communication Guidelines.


    Next, you will need to make sure your email address in ShippingEasy is listed as an approved sender on Amazon.

Enable Emails from ShippingEasy to your Amazon Customers

In order to set up Amazon-specific Seller Feedback or Product Review Request campaigns, the email address registered to your ShippingEasy account must be the same as the email currently tied to your Amazon Seller Central account.

If your emails are different, once you select the template, a popup will appear informing you that you need to add your email address to the list of approved senders within Seller Central.

  1. Log into your Amazon Seller Central Account and select Messages at the top of the page. From there, click Messaging Permissions.

  2. Under the email list of currently Registered and Blocked Senders within Amazon, click Add an email address.

  3. Add your ShippingEasy email address and click Save.


You are now ready to send Amazon Seller Feedback and Product Review Requests to your Amazon buyers from within ShippingEasy.

Prevent Sending Emails to Amazon Customers Who Have Left a Negative Review

ShippingEasy's Amazon Seller Suite comes equipped with the tools to maintain good relationships with customers. This includes the option to prevent sending a campaign email to customers who have left a negative review of a product.

  1. Once you have finished customizing the campaign, go to the "Audience" page from above the campaign.

  2. Scroll to the section "People who meet the following conditions":

  3. Check the box next to Exclude customers who have previously left negative feedback.

  4. Complete the schedule according to your needs and click "Review Campaign".


View Results for Amazon Automated Campaigns

After you have sent an Amazon Seller Feedback or Product Review Request Campaign, you can monitor the results of the Campaign.

The Campaign Results page provides graphs that show additional slices of data, along with a date selection menu for limiting results metrics to a specific time range.

The values indicate the interaction your customers had with this Campaign. This data helps you stay aware of the feedback you receive on your services and find opportunities to improve them.


Description of Data

Contacts Queued

The number of queued emails for an active automated campaign. Shows the number of emails scheduled to send later, based on current rule configurations.

Contacts Emailed

The number of emails sent.


The number of emails that were opened vs those that remain unread.

Negative trends may indicate an opportunity to make the subject line more compelling.


How many customers opted out of future marketing emails.

Negative trends may indicate an opportunity to narrow your target, change the timing or frequency of your emails, or make the content more relevant to your customer base.

Cleaning up your contact list is also a good idea as emails that were unable to be delivered will be automatically marked as opt-out.

Spam Reports

Shows the number of recipients who reported the email as spam.

How to view your results from the EMAIL CAMPAIGNS page:

  1. Select Automated from the Campaign Type filter at the top of the list of campaigns.

  2. Find the Amazon Campaign you would like to view results for by typing in the search box or using the filters to the left of the page.

  3. Click on "View Report" when you find the campaign that you want to see values that indicate the interaction your customers had with each Campaign.

  4. Click on the Contacts Emailed link on the Campaign Results page to see which customers were sent the email.


    This page provides graphs that show additional slices of data, along with a date selection menu for limiting results metrics to a specific time range.


    The recipient's list shows the specific customers who received the email from the Automated Campaign, along with which order triggered the sending of the Campaign's email to that customer.


The View filter allows you to select the time range used in the results. This makes it easy to see the list of recent recipients or all recipients.


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