Customer Marketing

Customer Marketing FAQs

Customer Marketing - ShippingEasy Solutions | Overview

Building and growing relationships with your customers is essential to the strength of your business. The ShippingEasy platform offers a sharp Customer Marketing solution to jump start this process with customer insights, segmentation, and lifecyc...

Quick Start: Customer Marketing

ShippingEasy's Customer Marketing feature will help you build and maintain lasting customer relationships that can increase your sales, enhance your customers experience, and improve your reputation as a seller. This impact on your business is mea...

Customer Marketing Email Credits - Pricing | Overview

ShippingEasy offers a powerful and easy to use Customer Marketing solution where you can organize and segment all of your customers’ contact and purchase history. Then, easily act on those insights by setting up one time or automated marketing ema...

Customer Marketing | FAQs

Customer Marketing can be added to your subscription at any time. A Customer Marketing subscription is managed by selecting a tier which determines how many emails you can send each month. Learn more about email credits. Each email that ShippingEa...

How do I share my feedback about Customer Marketing?

ShippingEasy is 100% customer led!   We're always looking for ways to improve any tool in the ShippingEasy app. We listen across all channels to ensure our development efforts are focused on the most important features and enhancements. Our Custom...

Video: Customer Marketing Overview

Welcome to ShippingEasy's video tutorial series! Find more videos on our YouTube channel or type "video" in the search bar above. This video is a short rundown of the ShippingEasy Customer Marketing tool, which features everything from automated ...

Customer Marketing Insights

Customer Marketing Dashboard - Marketing - Page | Guide

ShippingEasy's Customer Marketing Dashboard gives you a complete picture of your campaign activity, providing integral metrics and better insight into your marketing activity. There are six sections to provide you a holistic view of your overall m...

Improve Campaign Metrics and Results | Know How

ShippingEasy's Customer Marketing feature tracks your campaign metrics to help you gauge the strength and reach of your correspondence. This information is captured for both regular and automated campaigns. Campaign metrics tracked by ShippingEasy...

View Revenue Generated for Campaigns | How To

ShippingEasy's Customer Marketing tool tracks revenue generation from your campaigns. This measures your email marketing's return on investment - how successful your campaigns are at driving business to your e-commerce site. Every time you send ou...

Expected Delivery Rates for Email Campaign | Overview

When sending a Regular Campaign, you have the option to send it immediately or schedule it for a designated day and time. ShippingEasy strives to deliver your campaign to your entire list within two hours or less. However, campaign delivery time d...

Adding Contacts

Collect Marketing Contacts in Shopify | How To

Customer Marketing can automatically collect customer emails for marketing purposes from your Shopify buyers once you have this feature enabled on your store. Customers can subscribe to marketing emails by adding their email address to a newslette...

How to: Save my Customer Marketing contacts

This feature is available to Customer Marketing subscribers. Learn more. When you are subscribed to Customer Marketing, ShippingEasy will automatically save your customers' information. All buyer history from your store is downloaded into your...

Upload Contacts via CSV File - Customer Marketing | How To

This feature is available to Customer Marketing subscribers. Learn more. ShippingEasy's Customer Marketing solution is a great way to organize and stay in touch with your customers. Learn more about Customer Marketing. As ShippingEasy identif...

CSV Customer Marketing Upload: Column mapping & required fields

ShippingEasy's Customer Marketing feature allows for you to upload your Customer information via CSV file. Learn more. Use this guide to understand each field when creating and mapping your CSV file. Download a sample CSV file. * Fields marked in ...

CSV Customer Marketing Upload: Sample CSV file

Download our sample CSV file to see how to format your Customer information and correctly format your files to upload to Customer Marketing. Sample Customer Marketing CSV file. Learn about the data requirements for a Customer Marketing CSV file up...

Managing Contacts

Arrange Columns on the CONTACTS page | How To

Arranging your columns on the CONTACTS page can allow you to see as much or as little Contact information as you would like to better build your lists. To arrange columns on the CONTACTS page: Navigate to MARKETING from the toolbar and select CON...

Contact Profile - Marketing - Page | Guide

ShippingEasy's Customer Profile page will show you at-a-glance the purchase and marketing activity of each customer. On this page, you can also make updates to the contact information, add or remove notes and tags, or reach out to them directly wi...

Customer Segmentation | Know How

Customer segmentation describes the process of categorizing your contacts around similar characteristics. By simply organizing contact information based on specific attributes, each purchase becomes an opportunity to better understand your custom...

Download my Contacts | How To

This feature is available to Customer Marketing subscribers. Learn more. Downloading your contacts information into a CSV file helps to organize your customer contact information. This tool requires ShippingEasy's Customer Marketing feature be...

Filter my list of Contacts | How To

ShippingEasy will automatically populate the list of contacts on the CONTACTS page. The initial list of contacts will reflect your entire buyer history. Filtering your contacts on the CONTACTS page allows you to quickly view and group contacts by ...

Look Up Order History for a Customer | How To

This feature is available to Customer Marketing subscribers. Learn more. ShippingEasy's Customer Marketing feature allows you to review the complete email and purchase history of a customer on the CONTACT PROFILE page. The purchase history inc...

Contact Lists

Delete a Contact List | How To

This feature is available to Customer Marketing subscribers. Learn more. If you create a Contacts List by accident or just do not need it anymore, you can delete it. Keep in mind that Contacts Lists which have been used to send a Regular Campa...

How to: Create a Contact List

Many of the Customer Marketing tools are open to all ShippingEasy users. We welcome you to explore these solutions and discover new ways to reach customers. Contact lists are used when sending a Regular Campaign. Learn more about Campaigns. Wh...

How to: Edit an existing Contact List

Many of the Customer Marketing tools are open to all ShippingEasy users. We welcome you to explore these solutions and discover new ways to reach customers. Once you've built a Contact List, you can keep it current by adding or removing Contac...

Video: Contact List

This feature is available to Customer Marketing subscribers. Learn more. Welcome to ShippingEasy's video tutorial series! Find more videos on our YouTube channel or type "video" in the search bar above. View the illustrated step-by-step guide....

Customer Marketing Settings

Edit Branded Layouts - Default Settings for Campaigns | How To

Customer Marketing’s Branded Layouts are a simple and effective way to quickly establish brand settings that can be quickly re-used in future campaigns. By entering the URL for your website, the layout builder automatically pulls your brand colors...

Edit Unsubscribe Address for CAN-SPAM Compliance | How To

By law, all outbound marketing emails from merchants are required to have a section containing the merchant’s physical address, and the ability to unsubscribe from communication between a buyer and a merchant. This information is automatically ins...

Campaigns

What is a Campaign?

Campaigns are a powerful and easy to use tool for sending email messages to your customers. To gain access to Campaigns, subscribe to ShippingEasy's Customer Marketing add-on. Learn more about Customer Marketing. Using simple drag-and-drop tools, ...

How to: Check the status of a Campaign

Between Regular Campaigns and Automated Campaigns, there are so many ways to leverage email marketing in ShippingEasy! To stay on top of your Campaigns, you'll want to check on their statuses. To check the status of a Campaign: From the blue navi...

How to: Delete a Campaign

It's always nice to keep a clutter free work space. This includes your Campaigns, too! If you have Campaigns that you don't plan to send - you can deleted them. NOTE: A Campaign can only be deleted if it has a status of Draft or Scheduled. Learn a...

How to: Duplicate a Campaign

This feature is available to Customer Marketing subscribers. Learn more. Any drafted, active, in progress, paused, or complete Campaign can be duplicated. Duplicating a Campaign will save loads of time when creating a new one. It's also a grea...

How to: Filter Campaigns

Filtering your Campaigns helps you to view and group Campaigns by specific criteria. Campaigns can be filtered by status and created date. Here are a few ways that you might use Campaign filters: View all Campaigns that have been Scheduled, but n...

What types of emails can I send to my customers?

ShippingEasy's Customer Marketing provides powerful tools for sending emails to your customers. Learn more about Customer Marketing. Emails can be sent in bulk or one at a time. To help you be compliant with the CAN-SPAM Act, ShippingEasy distingu...

Campaign Templates

Customize Email Campaign Template Content, Blocks & Variables | Guide

Creating content for your marketing messages can often take time and be a tedious process. That doesn't need to be the case if you are subscribed to Customer Marketing. With ShippingEasy's built in drag and drop template editor, creating your own ...

How to: Create a Campaign template

So much of the potential of a Campaign lies in the content you send to your customers. Learn more about Campaigns. You want the Campaign to capture your audience's attention and to look great on any device. By using ShippingEasy's simple editor, y...

How to: Preview a Campaign template

When you are creating or editing a Campaign template, you can optimize it across different types of viewing devices. ShippingEasy makes it easy to preview how the email will be displayed on desktops, tablets, and smartphones. To begin, navigate to...

Types of Automated Campaigns Eligible for my Store | Guide

ShippingEasy's Customer Marketing solution makes it easy to create targeted email marketing campaigns. Working with e-commerce sellers, ShippingEasy has created effective Automated Campaigns to increase sales and build customer relationships. Once...

Regular Campaigns

Quick Start: Building a Regular Campaign

Many of the Customer Marketing tools are open to all ShippingEasy users. We welcome you to explore these solutions and discover new ways to reach customers. ShippingEasy's Customer Marketing add-on makes communicating with your customers a cin...

How to: Generate coupon codes for Campaigns

Generating coupons from within your store platform to be used in Customer Marketing emails is an effective way to entice customers to make a purchase. Along with product recommendations, providing customers with a discount adds a personal touch to...

How to: Select the Contacts for a Regular Campaign

When preparing to send a Regular Campaign, you will select a list of customers who will receive the email. This is your target audience. Creating a specific target audience is all about segmentation. Within ShippingEasy, here are many ways that yo...

Monitor Results of a Regular Campaign | How To

After you have sent a Regular Campaign, you'll want to monitor the results of the Campaign. This data helps you understand the effectiveness of your campaign and find opportunities to improve it. NOTE: if you would like to check on the results of ...

Send a Regular Campaign - Customer Marketing | How To

Campaign editing tools are open to all ShippingEasy users. We welcome you to explore the Customer Marketing solution and discover new ways to reach customers. ShippingEasy makes it simple to send a regular email marketing campaign to a specifi...

Automated Campaigns

Launch an Automated Campaign | Guide

Many of the Customer Marketing tools are open to all ShippingEasy users. We welcome you to explore these solutions and discover new ways to reach customers. ShippingEasy's Customer Marketing add-on makes it easy to create targeted email market...

Automated Campaigns for Shopify Abandoned Carts | How To

Shopify Abandoned Cart campaigns are available in ShippingEasy. This allows you to automate a message to a potential customer who almost made it through to checkout but never clicked the final “purchase” button. Abandoned Cart emails are one of th...

Schedule an Automated Campaign - Customer Marketing | How To

Campaign editing tools are open to all ShippingEasy users. We welcome you to explore the Customer Marketing solution and discover new ways to reach customers. An Automated Campaign has all the perks of an email marketing campaign, with the adv...

Select Customers for an Automated Campaign | How To

Automated Campaigns combine custom email templates with rule-based automation. Once you have created an email template, you can tell ShippingEasy under which circumstances to send the email. Emails will be triggered by order activity. Which order...

Monitor Results of an Automated Campaign | How To

This feature is available to Customer Marketing subscribers. Learn more. After you have launched an Automated Campaign, you'll want to monitor the results of the Campaign. This data helps you understand the effectiveness of your campaign and f...

Pause an Automated Campaign | How To

This feature is available to Customer Marketing subscribers. Learn more. If you need to edit an Automated Campaign you have the option pause it. Pausing an Automated Campaign will also suspended it until you're ready to resume sending it. Lear...

Signup Forms

Add a Signup Form Link to my Store Website | How To

Signup Forms provide a dedicated signup page where your prospective contacts can sign up to receive newsletters, promotions, and other future store announcements. ShippingEasy's Customer Marketing can quickly and easily create a signup form link t...

Share a Signup Form Link on Social Media | How To

Sharing your signup form on social media is easy. Simply copy and paste the URL for your desired store, and post it on your preferred social platform. To get a Signup Form link Navigate to Signup Forms under the Marketing dropdown. Identify your...

Exporting Customers from Stores

How to: Export my Customers from BigCommerce

ShippingEasy's Customer Marketing tool helps you to identify and segment your customers. Use this insight to create email marketing campaigns, track purchase history, and grow your sales - all in one spot. Learn more. BigCommerce provides options ...

How to: Export my Customers from LuLaRoe / BLESS

ShippingEasy's Customer Marketing tool helps you to identify and segment your customers. Use this insight to create email marketing campaigns, track purchase history, and grow your sales - all in one spot. Learn more. IMPORTANT: before sending mar...

How to: Export my Customers from 3dcart

ShippingEasy's Customer Marketing tool helps you to identify and segment your customers. Use this insight to create email marketing campaigns, track purchase history, and grow your sales - all in one spot. Learn more. To take full advantage of the...

How to: Export my Customers from Magento

ShippingEasy's Customer Marketing tool helps you to identify and segment your customers. Use this insight to create email marketing campaigns, track purchase history, and grow your sales - all in one spot. Learn more. To take full advantage of the...

How to: Export my Customers from Shopify

ShippingEasy's Customer Marketing tool helps you to identify and segment your customers. Use this insight to create email marketing campaigns, track purchase history, and grow your sales - all in one spot. Learn more. To take full advantage of the...

How to: Export my Customers from Volusion

ShippingEasy's Customer Marketing tool helps you to identify and segment your customers. Use this insight to create email marketing campaigns, track purchase history, and grow your sales - all in one spot. Learn more. To take full advantage of the...

Product Recommendations

How to: Apply my Product Recommendations

This feature is available to Customer Marketing subscribers. Learn more. With ShippingEasy's Customer Marketing add-on you can include Product Recommendations on your Packing Slips, Shipment Notification Emails and Automated Email Campaigns. B...

How to: Select my Product Recommendations

This feature is available to Customer Marketing subscribers. Learn more. ShippingEasy's Customer Marketing add-on makes it easy to increase sales via Product Recommendations. With Product Recommendations, you can suggest additional products to...

What are Product Recommendations?

Many Product Recommendation tools are visible to all ShippingEasy users. We welcome you to explore the Customer Marketing solution and discover new ways to reach customers. ShippingEasy's Customer Marketing makes it easy for you to turn first ...

What the difference between global and random recommendations?

This feature is available to Customer Marketing subscribers. Learn more. Global Recommendations Once you select and prioritize products as Global Recommendations, these product are recommended to all your customers. Global Recommendations can...

Which stores support Product Recommendations?

This feature is available to Customer Marketing subscribers. Learn more. Many of our Product Recommendation tools are open to all ShippingEasy users as an introduction to the Customer Marketing feature. The full version is available when you a...

Why can't I recommend products from one of my stores?

This feature is available to Customer Marketing subscribers. Learn more. If you see an error symbol for a store or do not see a store in the Product Recommendations Review Stores step, then the store does not meet all of the following requirem...