Customer Marketing Overview

ShippingEasy's Customer Marketing feature will help you build and maintain lasting customer relationships that can increase your sales, enhance your customer's experience, and improve your reputation as a seller. This impact on your business is immeasurable.

Building and growing relationships with your customers are essential to the strength of your business. The ShippingEasy platform offers a sharp Customer Marketing solution to jump-start this process with customer insights, segmentation, and lifecycle analytics. These metrics will help you set up email campaigns that generate reviews, build awareness of related products, and increase repeat business.

Features:

Customer Marketing also helps you provide service to your customers after a sale. Just as importantly, it also helps you identify and communicate with customers to encourage new sales, by using these features:

What is a Campaign?

Campaigns are a powerful and easy-to-use tool for sending email messages to your customers. To gain access to Campaigns, subscribe to ShippingEasy's Customer Marketing add-on

Using simple drag-and-drop tools, you can create powerful email marketing Campaigns. Focus your message by basing the Campaigns on customer behavior and order history. Then use this to direct your customers' actions: drive more orders, re-activate old buyers, and turn first-time shoppers into repeat customers.

There are two different ways to design and send a Campaign: Regular and Automated

Regular Campaigns are best when you have a specific message for a distinct set of customers. They are also well suited when you want finer control over email timing. You'll define a list of specific customers and select the precise time to send the email. Use Regular Campaigns when you only need to send the email a limited number of times, such as for newsletters or when you have a seasonal promotion. Learn more about Regular Campaigns.

Automated Campaigns allow you to drip a message. Using a customer profile that you define, send messages as orders download and ship. Use Automated Campaigns when you want to continually touch your customers, such as to generate product reviews or win repeat buyers. Learn more about Automated Campaigns.

This video is a short rundown of the ShippingEasy Customer Marketing tool, which features everything from automated email to product recommendations.