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FAQs: Customer Marketing

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What are the guidelines for sending marketing emails?

Any organization that is sending marketing emails must comply with the CAN-SPAM Act guidelines, anti-spam legislation that requires a valid, physical postal address be provided. This measure is meant to provide transparency and to minimize the sending of unsolicited or fraudulent messages.

If you do not have a physical address and do not want to use your home address, you may need to register and start paying for a P.O. Box. to avoid a potential fine for violating the law.

Also keep in mind that Amazon sellers have a unique set of additional guidelines to follow. Learn more about guidelines for emailing Amazon customers.

Get started emailing customers with these quick start guides:

Can I request seller feedback for my stores?

Seller feedback is only automatically supported for Amazon within ShippingEasy. For non-Amazon stores, you will need to update the URL in the template editor to direct customers to your feedback page. Learn how to update the URL by customizing the campaign template.

Can I create contact lists to help segment my customers?

Yes - ShippingEasy helps you organize your customers by creating contact lists for easy sorting by campaign or action. Learn how to create contact lists.

Many sellers benefit from applying more specific customer segmentation groups such as customers who have purchased over a certain dollar amount or live in specific areas. Learn more about customer segmentation strategies.

Can I use coupon codes with Customer Marketing?

Yes - ShippingEasy allows you to use coupons generated from within your store in your customer marketing emails. However, this is only available on certain stores:

  • BigCommerce
  • Ebay
  • Shopify
  • Volusion
  • WooCommerce

Find out how to generate coupon codes for campaigns for these stores.

 


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