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Customer Marketing | FAQs

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Customer Marketing can be added to your subscription at any time. A Customer Marketing subscription is managed by selecting a tier which determines how many emails you can send each month. Learn more about email credits. Each email that ShippingEasy attempts to send will count towards your allotted email credits. Click through the following questions for more information about ShippingEasy's Customer Marketing.

What are the guidelines for sending marketing emails?

Any organization that is sending marketing emails must comply with the CAN-SPAM Act guidelines, anti-spam legislation that requires a valid, physical postal address be provided. This measure is meant to provide transparency and to minimize the sending of unsolicited or fraudulent messages.

If you do not have a physical address and do not want to use your home address, you may need to register and start paying for a P.O. Box. to avoid a potential fine for violating the law.

Also keep in mind that Amazon sellers have a unique set of additional guidelines to follow. Learn more about guidelines for emailing Amazon customers.

Get started emailing customers with these quick start guides:

Can I send my customers text messages?

No. Currently ShippingEasy does not support text message marketing.

If your business needs this tool, please share your feedback in our Feature Request forums.

Can I request seller feedback for my stores?

Seller feedback is only automatically supported for Amazon within ShippingEasy. For non-Amazon stores, you will need to update the URL in the template editor to direct customers to your feedback page. Learn how to update the URL by customizing the campaign template.

Can I create contact lists to help segment my customers?

Yes - ShippingEasy helps you organize your customers by creating contact lists for easy sorting by campaign or action. Learn how to create contact lists.

Many sellers benefit from applying more specific customer segmentation groups such as customers who have purchased over a certain dollar amount or live in specific areas. Learn more about customer segmentation strategies.

Can I use coupon codes with Customer Marketing?

Yes - ShippingEasy allows you to use coupons generated from within your store in your customer marketing emails. However, this is only available on certain stores:

  • BigCommerce
  • Ebay
  • Shopify
  • Volusion
  • WooCommerce

Find out how to generate coupon codes for campaigns for these stores.

Which account Users have access to Customer Marketing?

Once Customer Marketing has been added to your account, all user logins will have access to the Customer Marketing tools.

How can I manage my contact data?

Can I edit a Contact's email or other information?

You can edit a Contact's name, phone number, and address. You can also add notes and tags to Contacts.

However, it is not possible to change a Contact's email address. Contacts are set by email and if the customer gets a new email address, a new Contact must be created for them.

Can I export my Customer Marketing data?

The Customer Marketing Dashboard provides quick insights into your data. Learn more about the dashboard.

Currently, ShippingEasy does not provide an option to export the data from your dashboard. If this is a feature that your business needs, please share your feedback in our Feature Request forums.

Can I view Contacts from archived stores?
No. Only contacts from active stores will appear on the Contacts page.

Can I cancel sending an email campaign?

There are two different types of campaigns - Regular and Automated. Your options depend on the type of campaign that you have sent.

Automated Campaign:

When an automated campaign is turned on, orders that immediately qualify for the campaign will be immediately sent the email. There is no way to cancel emails that are sent immediately.

However, if you would like to stop sending the campaign to any other contacts, you can pause the automated campaign. Learn how to pause a campaign.

Regular Campaigns:

If you choose to send a regular campaign immediately, there is no option to cancel sending it.

On the other hand, if you schedule a regular campaign to send at a specific time, then you can delete or reschedule it.

Keep in mind that deleting a campaign will completely remove it from your Campaigns. Learn how to delete a campaign.

If you would like to schedule the campaign for a different time, return to the Campaign confirmation page. Then select the delivery time again. Learn how to send a campaign.


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