Contact Tags are a powerful way to segment contacts and deliver meaningful email content. They are best used in conjunction with automated emails. They are available for use when filtering contacts or applying them to conditions for automated emails.
Tags are applied in numerous ways that range from manual to automated:
- Uploading contacts via CSV
- Adding a group of emails
- Shipping Rules
Watch this short video that covers how to create and utilize contact tags while following along in your account:
Or if you prefer, check out this step-by-step walkthrough article: