The very first step to take in setting up your new Customer Marketing Tool is to populate it with some Customers.
The easiest way to add Customers you can market to is simply selling products to them. ShippingEasy will automatically add the contact information for new customers, including details like when they last purchased something and how much they have spent in total.
If you have Email Addresses of previous customers, you can export their contact details from your old system and upload them into the ShippingEasy Email Marketing tool. This will allow you to get started right away with your Email Marketing and maximize the number of customers available to segment into promotional campaigns.