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How to: View Revenue Generated for Campaigns

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ShippingEasy's Customer Marketing tool will track revenue generation from your campaigns to show you how successful your campaigns are and how much ROI they are driving for your e-commerce site.

Every time you send out a marketing campaign and your customers make a purchase based off of your efforts, there is revenue generated from your email marketing. ShippingEasy credits the campaign with generating revenue and tracks this metric on your Campaign Details page.

ShippingEasy defines revenue generated as the following: if a buyer opens your marketing email and subsequently makes a purchase from your store within the next 5 days, ShippingEasy will detect the purchase and classify it as "Revenue Generated" for that specific campaign. ShippingEasy calculates this for all one-time campaigns, and any Revenue Driving automated campaign.

To view revenue generated for your campaigns:

  1. From the blue navigation bar, expand the MARKETING tab and select NEWSLETTERS AND PROMOTIONS.
  2. Ensure both "Automated" and "One-Time" are selected under the "Campaign Type" filter.
  3. On the CAMPAIGN page, "Revenue Generated" column will show your metrics for your present and past one-time campaigns as well as revenue driving automated campaignscampaign_page.png
  4. Select the Name of a Campaign that has results to see additional details about the Campaign.
    campaign_page_-_name.png
  5. Clicking "Revenue Generated" will take you to the list of customers and their orders that make up the total amount of revenue generated for that campaign.
    revenue_generated.png
    On the Revenue Generated page, you will see a total Revenue Generated from the entire campaign plus a breakdown of Order Totals by each customer order contributing to the overall Revenue Generated.customer_list_revenue_generated.png

 

That's it! Make sure you are actively monitoring the success of your campaigns by regularly checking your "Revenue Generated" number.

 


Related articles:

How to: Add Customer Marketing to my subscription
What is Customer Marketing?
How to: View your Amazon Seller Feedback within ShippingEasy

 

If you have problems that require extra assistance, feel free to reach out to our team.

Anyone can post questions in the comments, to the left, and the ShippingEasy Customer Success team will gladly assist.

ShippingEasy accounts on a paid plan will find additional resources in the upper left corner in app.

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Fully registered accounts may email, call, or chat with our team.
Trial accounts may email or call.

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