Setup Email Campaigns to Improve Amazon Reputation & Feedback | How To

1. From the navigation menu, expand the MARKETING tab, and select EMAIL CAMPAIGNS.
   
   
2. Click the Create Campaign button to the left of the page.
   
3. Select Automated in the "Select a campaign type" modal.
   
4. On the SELECT A CAMPAIGN TYPE page, under the "Build Relationships" section, you will select the type of Amazon Feedback Campaign you want to send. There are two types of Amazon Feedback Campaign
   
   • Amazon Seller Feedback Request
   • Amazon Product Review Request
     
5. Select and customize your template using content blocks and variables.
   
6. On the Audience page, you can define specific rules to determine when and whom you would like the campaign to be sent.
   
   Amazon has strict guidelines that prohibit contacting buyers for marketing or promotional purposes. Learn more at Amazon's Buyer-Seller Messaging Service Overview.
   

   You can edit when your buyers will receive feedback emails, duplicate campaigns, and set up additional conditions if needed. For more information on changing the settings of your campaigns, see our Automated Campaigns setup page.

   ShippingEasy gives you the option to exclude customers who have previously left negative feedback from receiving automated campaigns. This can be done when you set the conditions of your automated campaign. Learn how to select customers for a campaign.
   
   You can also do specify which customers receive automated campaigns by using tags. By adding a specific tag to the customers you want to exclude you can change the conditions of the campaign rule to send only if the customer tag does not equal that value.

   1. Tag customers you don't want to contact. Learn how to manage contact tags.
   2. Add this as a condition to the automated campaign. Learn how to select customers for an automated campaign.
7. Review, and then Activate the campaign. A modal will appear asking you to confirm that you are within the Amazon Communication Guidelines.
   

Next, you will need to make sure your email address in ShippingEasy is listed as an approved sender on Amazon.

In order to set up Amazon-specific Seller Feedback or Product Review Request campaigns, the email address registered to your ShippingEasy account must be the same as the email currently tied to your Amazon Seller Central account.

1. If your emails are different, once you select the template, a popup will appear informing you that you need to add your email address to the list of approved senders within Seller Central.
   
2. Log into your Amazon Seller Central Account and select Messages at the top of the page. From there, click Messaging Permissions.
   
3. On this page, you will be presented with a list of currently Registered and Blocked Senders within Amazon. Under the email list, click Add an email address.
   
4. Add your ShippingEasy email address and click Save.