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What is Customer Marketing?

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Building and growing relationships with your customers is essential to the strength of your business. The ShippingEasy platform offers a sharp Customer Marketing solution to jump start this process with customer insights, segmentation, and lifecycle analytics. These metrics will help you set up email campaigns that generate reviews, build awareness of related products, and increase repeat business.

With full Customer Marketing access you can:

Customer Marketing also helps you provide service to your customers after a sale. Just as importantly, it also helps you identify and communicate with customers to encourage new sales, by using these features:

How much does it cost?

Customer Marketing is an add-on feature - the price is based on your plan level and includes e-mail credits to be used each month for e-mail marketing campaigns. Find your plan level here.

  Starter Basic* Plus Select Premium Enterprise
Monthly Cost
(plus applicable taxes, if any)
$3 $9 $14 $29 $49 $69
E-mail Credits 500 5,000 10,000 25,000 50,000 100,000
*Subscribers on our LulaRoe/Bless plan can access Customer Marketing at this price.

Additional credits available for purchase. These credits do not expire:

Additional Credits Cost
2,500 $7
10,000 $20
25,000 $40
50,000  $60
100,000 $100

What features can I access if I don't subscribe to Customer Marketing?

Many of our Customer Marketing tools are open to all ShippingEasy users. This gives you a chance to explore the benefits of using this feature. We invite you to try out our marketing tools and familiarize yourself with the solution. Once you discover the ease with which you can contact your customers, it's easy to add Customer Marketing to your subscription.

Campaign Prep:
  • Marketing Dashboard: See your order revenue at a glance and form your next campaign strategy. This is also where you will track your campaign revenue and reach, after subscribing to Customer Marketing. Learn more about the Dashboard.
  • Customize Campaign Templates: Choose from Regular or Automated campaign layout options. Then use the drag-and-drop editor to edit and save your campaign templates. Learn more about Campaigns.
  • Product Recommendation Selection: Get familiar with how to make strategic product recommendations. Learn more about Product Recommendations.
Contact Information:

The following features are restricted to only Customer Marketing subscribers:

Campaign Activities:
  • Send Marketing Email Campaigns: Schedule regular campaigns, or turn on automated campaigns, to start reaching your contacts. Start growing revenue and building stronger customer relationships.
  • Promote Your Products: Enable recommendations and promote products in emails and packing slips.
  • Monitor Email Campaign Results: View the performance metrics for your campaigns.
Contact Management:
  • Add Tags to Contacts: Use tags to organize your contacts, build contact lists, and automate campaigns.
  • Upload Contacts: Add emails into ShippingEasy from third party sources.
  • Download Contacts: Generate a file of your contacts' information.
  • View Customer Purchase History: Gain greater insights into your buyers' behavior.

Learn more about all the features included in ShippingEasy's Customer Marketing solution.

 


Related articles:

Video: Customer Marketing Overview
How to: Add Customer Marketing to my subscription
What types of emails can I send to my customers?
How to: Upload Contacts to Customer Marketing via a CSV file?
Video: Customer Marketing Workflow


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