What types of emails can I send to my customers?

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ShippingEasy's Customer Marketing provides powerful tools for sending emails to your customers. Learn more about Customer Marketing.

Emails can be sent in bulk or one at a time. To help you be compliant with the CAN-SPAM Act, ShippingEasy distinguishes marketing email messages from transactional email messages. In addition, each store and marketplace platform have their own terms and conditions for sending email messages to buyers.

Types of email messages:

Marketing emails are intended to market or sell your products. When you use ShippingEasy to send marketing emails, those messages include an "unsubscribe" link. Recipients can click this to opt out of future marketing emails.

Transactional emails relate to a specific order that your customer has placed.

Limits on email messages by store and marketplace platforms:

ShippingEasy integrates with various store and marketplace platforms. Each has their own terms and conditions for sending email messages to buyers.

ShippingEasy limits the types of emails you can send to customers from these platforms:
  • Amazon: no marketing emails
  • Etsy: no marketing emails
  • Channel Advisor: no marketing emails
  • Solid Commerce: no marketing emails
  • Stitch Labs: no marketing emails
  • no marketing emails
ShippingEasy does not limit the emails you can send for other platforms:
  • All other platforms: review their terms and conditions to verify that sending emails to buyers is in compliance.

Identifying what type of emails can be sent to each customer:

Keeping all of this straight can be difficult - but ShippingEasy makes it easy! There is an "Email Status" filter to isolate Customers based on whether marketing or transactional emails are okay. Learn more.

In addition, each Customer profile indicates whether or not marketing emails can be sent to that customer. 

Ways to email customers from ShippingEasy:

ShippingEasy is able to send some types of emails regardless of your subscription. You can choose to email your customers after shipments have been created (learn more) or after delivery has been confirmed with USPS (learn more). These transactional style emails are available on all plans.

Platforms BigCommerce and Shopify also have the ability to send Abandoned Cart emails. This email message includes a link to return the buyer directly back to their cart, along with a list of the products that were in the cart. By default, the email is sent one hour after the buyer abandoned the cart. 

Customer Marketing provides more ways to reach out to your customers.

Customers can be emailed one-at-a-time with transactional email tools. This is a great way to communicate with your customers about their orders. Learn more.

Leverage your contact lists with marketing email Campaigns. Send these as One-Time Campaigns (learn more) or as recurring Automated Campaigns (learn more).


Related articles:

What do the Email Status values indicate?
How to: Send an email to my customers
What is a Campaign?
Quick Start: Building a One-Time Campaign
Quick Start: Launching an Automated Campaign


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