Upon adding Customer Marketing to your account, ShippingEasy will automatically populate the list of contacts on the CONTACTS page. The initial list of contacts will reflect your entire buyer history.
Filtering your contacts on the CONTACTS page allows you to easily and quickly view and group contacts by specific criteria. For example, you may wish to view and group all international contacts, or all recent customers, or a prospect - a potential customer who has not yet placed an order.
Once filtered, it's easy to create Contact Lists. These can then be used to create email Campaigns. Learn more.
List and Description of Available Filters
Each of the filters provides a different set of values, as described below.
|Lists||Displays lists created for Regular Campaigns||Easy lookup and filtering of which customers are on a specific list.|
|Customer Status||Prospect||Prospective customers who have not yet placed an order.|
|Abandoned Cart||Contacts that have added products to their cart but have not yet purchased.|
|Recent||Customers who have purchased once within the last 120 days|
|Repeat||Customers who have purchased more than once within the last 120 days|
|Inactive||Customers whose most recent purchase was more than 120 days ago|
|Store||Account specific||The store in which your customer placed an order.|
|Tags||Account specific||Descriptions that you define for segmenting your customers. Learn more.|
|Destination||All||Contacts from all countries.|
|Domestic (USA)||Contacts from the USA.|
|International||Contacts from outside the USA.|
|Email Status||Marketing OK||Contacts to whom you can send marketing email messages. Learn more.|
|Transactional OK||Contacts to whom you can send transaction email messages about orders that the customer has placed (delays, color changes, etc.). Learn more.|
|State||Search by US State||Enter one or more US states.|
|Zip Codes||Search by US Zip Code||Enter one or more US Zip Codes.|
|Purchased SKUs||Account specific||Enter one or more SKUs to filter to just customers who have purchased those SKUs.|
|Purchased Items||Keyword filter||Enter one or more keywords to filter to just customers who have purchased items with a matching description.|
|Order Date||Date lookup||Enter a start and end date for customers who ordered in that period.|
|Order Count||Numeric field||Enter a minimum and maximum for customers who have ordered within that number of times.|
|Total Spend $||Numeric field||Enter a minimum and maximum dollar value for customer who have spent within that range.|
To filter Contacts:
- From the blue navigation bar, expand the MARKETING tab and select CONTACTS.
- There are cells to the left of the contacts list help you filter and find specific customers such as customer status, destination and order count. Refer to the "List and Description of Available Filters" section above for a full list of options.
- These cells contain check boxes and fields that will filter your contacts for you.
For example: to see only International contacts, check the International option.
- The filter boxes 'stack'. This means that if you have multiple boxes checked, then the only contacts who match all the selected filters will be displayed. You can even check boxes from more than one cell!