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Are custom boxes worth the money?

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Whenever you’re considering shipping with custom boxes it's important to weigh your options to determine if this is the best method for your packaging needs. You have several different options for boxes, including one of the more popular box services-the USPS boxes you can order for free. Be sure to look at the rest of your options and make sure you’re getting the best value.

Free supplies vs. custom branding:

Free supplies:

Many carriers offer free boxes that feature their branding. They'll even deliver them to your home or warehouse. You provide an opportunity to advertise and use their service in exchange for the free supplies. Learn more about ordering free supplies from these carriers:

Custom branding:

Purchasing custom boxes is inherently an extra expense. However, what you get in exchange is a powerful ability to brand your shipments. People see your custom boxes and instantly get your name in their minds. Having your custom boxes delivered is essentially free advertising when your products are in transit.

 

Flat rate services vs. weight and dimensional rates

Flat rate services:

When you use free Flat Rate Boxes from USPS, you have the ability to utilize Flat Rate services which can save you a significant amount of money if you're shipping heavy products long distances. Both Priority Mail and Priority Mail Express offer a range of options. Learn more about these USPS services:

One of the biggest cost savers for local shipments is Regional Rate Flat Rate Boxes. Learn more.

NOTE: with custom boxes, even if it’s the exact same dimensions as the Flat Rate Boxes, it can’t be shipped as a Flat Rate. 
Weight and dimensional rates:

Non-standardized box sizes can drive up cost, depending on the size of the box and shipping service used.

Although that's not always the case: 

There are several shipping options available that are inherently less expensive than Flat Rate services, though these are usually restricted to lighter parcels and/or result in slower delivery times. Learn more.

If you have small, but heavy packages, dimensional rates could yield significant savings. ShippingEasy offers exclusive volume-based pricing, Flat Rate Green. Learn more about Flat Rate Green.

 

Customer experience: 

When you ship your own custom boxes it gives the customer a tangible experience with your company. Once they receive your package they have a personal interaction with your business.

 

In Conclusion

Advertising is a powerful tool, but saving money may be more necessary depending on the stage of you company. Ultimately, you need to decide if the marketing boost and branding options will outweigh the increase in the cost of your bottom line, or if your particular products could ship for less in custom packaging.

 

 


Related articles:

Are there services cheaper than flat rate?
Seasonal Tip: Free supplies + custom packages
What types of unique size boxes are available from USPS?
ShippingEasy's USPS Rate Tables
What is ShippingEasy Flat Rate Green and does it relate to cubic pricing?

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