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SHOPIFY STORE OPTIMIZATION
for Business and Unlimited Plans
Nailing your shipping costs and price structure is one of the best ways to delight your customers and keep them coming back from more! They might even give you good feedback on a social networking site! In order to nail shipping and improve your customer experience, you'll need to take the following steps to standardize your shipping rates for all of your products.
First, select Settings at the bottom of the Admin page and then go to the "General" section that’s located in the left hand column. This is going to be the place where we make most of the changes, so be sure to remember how to navigate to this page!
In the General section, you'll see five categories that you can fill out: Shop Address, Standards & Formats, Google Analytics, Storefront Password, and Marketplace. Fill out your Shop Address and Standards & Formats first. Though ShippingEasy supports Drop Shippers and also allows you to use multiple Ship From addresses, the information that you enter into Shop Address and Standards & Formats will be used as your default Ship From address. We also recommend that all US merchants select the Imperial System (pounds and inches) as your unit system of measurement because it optimizes shipping for US shipments both domestically and internationally.
After you've updated these settings, navigate over to your "Products" page. You'll need to click on "Back to Admin" at the top of the page and you'll then find the "Product" button on the left side of the screen.
Here you'll see a list of all of the products that you currently have in your store. You can configure an existing product by clicking on it's name in the products screen; or you can add a new product by click on the "Add Product" button on the top right hand corner of the screen.
In both cases, you will see a screen similar to the screenshot below that contains the headings: "Product Details", "Inventory & Variants", "Images", "Tags", "Collections", "SEO", and "Visibility".
You'll need to click on the edit button on the far right side of each order in the "Inventory & Variants" section to edit each product in your Shopify store. On the "Edit Variant" dialog screen that pops up you should enter the size and weight of your product and then hit save.
Shopify Business of Unlimited account users have the ability to get real-time carrier shipping rate quotes from the USPS. To do this, you'll need to use the USPS' free Web Tools solution by registering at the USPS website. You'll receive an email with your User ID and other additional information from the USPS within 24 hours of registering (usually within minutes).
Once you receive this email, please contact the USPS and ask them to migrate your account to a production server. The contact information for the USPS will be provided in the email that they send to you. Let them know that you're using Shopify and that they've completed all the testing for you.
Now, let's get the real-time rates working for your account! You'll need to navigate to the shipment page from the admin screen. To do this, click on the settings button in the left hand column of the screen and then after that, click on the shipping button in the left hand column of the screen.
You should now be on a page that has these headers: Shipping rates, Carrier calculated shipping, and Fulfillment/Dropshipping. In order to activate the real-time rates from the USPS you will first need to click on the "Activate" button next the USPS section (there should be about of paragraph of text right next to the USPS logo).
Once you click on the "Activate" button, you will be presented with a dialog box that asks you to provide your User ID. The User ID that it is asking for is the ID that the USPS sent to you in their email after you registered. Enter your User ID into that box and then hit the green "Save" button.
Once you hit save you should see a black text box with the words, "Carrier saved successfully" pop up at the bottom of the screen.
Now, let's test the USPS account that you just activated. You should now see two lines of text to the right of the USPS logo in the Carrier calculated shipping section. The first line should say "Your account is _____" with your account numbered being displayed in the blank space, and the second line will look like this:
Click on the "Test this account" button. You should now see a dialog window with the title: "Test USPS rate". To test a USPS rate you just need to enter a valid USPS address into the text fields. The rate will be calculated with your Shopify store's address as your Ship From address (this is the address that we filled in at the beginning of this guide!). Once you've entered in an address, hit "Test USPS Rates" and you will the calculated rates below the "Province" (for US destinations, enter the state in the province section) and "Postal/ZIP Code". The amount of rates that you will see varies on the weight that you put in for the package. If you'd like to see the most rates, we suggest that you put in 0.1 as the weight of the package.