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Shipping Optimization for Shopify Stores on Basic & Professional Plans

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If you'd like your own PDF copy of this guide, please see the attachment at the bottom of this page.



SHIPPING OPTIMIZATION
       

                         for Shopify Stores on Basic & Professional Plans

 

Nailing your shipping costs and price structure is one of the best ways to delight your customers and keep them coming back to your store. They might even give you good feedback on a social networking site! Take the following steps to standardize your shipping rate quotes and nail your shippping.


First, select Settings at the bottom of the Admin page and then go to the "General" section that's located on the left hand column. This is going to be the place where we make most of the changes, so be sure to remember how to navigate to this page!

 

SHOPIFY_GUIDE_-_settings_button_highlighted.png SHOPIFY_GUIDE_-_general_button_highlighted.png

In the General section, you'll see five categories that you can fill out: Shop Address, Standards & Formats,  Google Analytics, Storefront Password, and Marketplace. Fill out your Shop Address and Standards & Formats first. Although ShippingEasy supports Drop Shipping and also allows you to use multiple Ship From addresses, the information that you enter into Shop Address and Standards & Formats will be used as your default Ship From address. We also recommend that all US select the Imperial System (pounds and inches) as you unit system of measurement because it optimizes shipping for US shipments both domestically and internationally.


SHOPIFY_-_shop_address_and_standard_unit_of_measurement_underlined.png

 

 

After you've updated these settings, navigate over to your "Products" page. You'll need to click on "Back to Admin" at the top of the page and you'll then find the "Product" button on the left side of the screen.





Here you'll see a list of all of the products that you currently have in your store. You can configure an existing product by clicking on it's name in the products screen; or you can add a new product by click on the "Add Product" button on the top right hand corner of the screen.


SHOPIFY_GUIDE_-_Add_Product_button_highlighted.png

SHOPIFY_GUIDE_-_back_to_admin_button_highlighted.png  SHOPIFY_GUIDE_-_products_button_highlighted.png

 

In both cases, you will see a screen similar to the one below that contains the headings: "Product Details", "Inventory & Variants", "Images", "Tags", "Collections", "SEO", and "Visibility".

SHOPIFY_GUIDE_-_products_screen.png

 

 

You'll need to click on the "edit" button on the far right side of each order in the "Inventory & Variants" section to edit each product in your Shopify store. On the "Edit Variant" dialog screen that pops up you should enter the size and weight of your product and then hit save.






 

 

 

 

 

 

Unfortunately if you only have a Shopify Basic or Professional account, you cannot get real-time quotes powered by the USPS, UPS, or FedEx and you can only set your shipping rates according to weight, not by zone. This means that you will have to manually set your shipping rate quotes and you will have to base them off of the weights of the package and not their destination.


 

 

 

 

 

 

 

To configure your shipping rate quotes (these are the quotes that your customers sees as the shipping cost, which is different than the price that you will pay for the shipping) you will need to navigate back to the Settings page and then click on the Shipping tab on the left hand column. Let's say that you're going to be setting up a shipping rate for Priority Mail boxes that are anywhere from 0.00 - 1.00 lbs. Click on the "Add Shipping Rate" button on the top right hand corner of the United States section.

SHOPIFY_GUIDE_-_edit_variant_dialog_box.png

SHOPIFY_GUIDE_-_usps_priority_0-1_example.png

 

For simplicity's sake, let's call this rate USPS Priority 0-1 (you can name your rate anything that you'd like), select the criteria as "Based on order weight", and enter the range 0.00 to 1.00 pounds in the weight range section.
 

 

Now that these categories have been set, it means that all orders weighing 0.00-1.00 lbs that are shipped from your store through Priority Mail will fall under the pricing structure that you are about to set. As stated earlier, the "Shipping price" is the price that your customers will pay for on the product and you can set this price by fiat. Let's assume that after evaluating your shipping costs you've determined that you're ready to offer a $5.50 rate as your price on these orders. This $5.50 will now be applied for all of the individual regions that are displayed under the "Shipping price" box.




 

Although your prices cannot be based upon zone, you can use the "Adjust Rate" box to change the rate for particular regions. This effectively means that you can set up your own prices by zone. For example, say that your business was located in Austin, Texas  -- the home of ShippingEasy. In this case, you could adjust the rates higher for states that were further away from your store, like Alaska, or adjust them slightly upwards for states that were closer, like Arizona and Alabama. While it's not the same as basing your shipping prices by zone, the concept is very similar.

 

 

 

 

Once you've adjusted the rates to fit your preferences, hit save. Congrats! You've now created your first shipping rate quote on Shopify! Although it might have taken a long time, this will save you a huge amount of time in the long run and could very well save your business some money as well.

SHOPIFY_GUIDE_-_shipping_price_and_individual_regions_highlighted.png

SHOPIFY_GUIDE_-_adjusted_rates.png

 

Repeat this process for other USPS service types -- Express Mail, Parcel Select, First Class Parcel, Library Mail, Critical Mail, and Media Mail (package contents must qualify for Library, Media, and Critical Mail services).

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