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Selling Tips: Using Shipping as a Promotional Tool

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Offering discounted and free shipping can entice customers and build revenue for your business.

Even if you can't afford to offer free shipping on all items, you can still use this feature as a promotional tool. Here a few strategies to offer free shipping and build business at the same time.

Tiered Free Shipping

Make free shipping dependent on the customer spending a certain amount of money on an order. The free shipping could also be contingent on the number of products purchased. In both situations, the incentive for the customer is to buy more products to qualify for free shipping. This increases your revenue and average transaction.

Bundled Free Shipping

Offer free shipping only if the customer purchases a certain “bundle” of goods. For example: if your company ships three different items, bundled free shipping would be offered only if the customer bought two out of the three. This increases the quantity of items in each sale.

Free Shipping on Certain Items

Extend free shipping as an exclusive option on certain items in your inventory. This increases sales on that particular item while offering incentives to the customer.

Seasonal Free Shipping

Free shipping can be a seasonal option for your business. Many online retailers offer free shipping during the busiest holiday shopping seasons. Offering free shipping during a season can expose your business to customers when they are most price sensitive.

 


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