What types of Customer Marketing emails can I send to my customers?

ShippingEasy's Customer Marketing add-on distinguishes marketing email messages from transactional email messages. In addition, each store and marketplace platform have their own terms and conditions for sending email messages to buyers.

Types of email messages:

  • Marketing emails are intended to market or sell your products. When you use ShippingEasy to send marketing emails, those messages include an "unsubscribe" link. Recipients can click this to opt-out of future marketing emails.

  • Transactional emails relate to a specific order that your customer has placed.

ShippingEasy integrates with the various store and marketplace platforms. Each has its own terms and conditions for sending email messages to buyers.

Limits on email messages by store and marketplace platforms:

  • Amazon: No marketing emails

  • eBay: No marketing or spam emails

  • Etsy: No marketing emails

  • SolidCommerce: No marketing emails

  • JANE.com: No marketing emails

  • TopHatter: No marketing emails

  • All other platforms: review their terms and conditions to verify that sending emails to buyers is in compliance.

Keeping all of this straight can be difficult - but ShippingEasy makes it easy! There is an "Email Status" filter to isolate Customers based on whether marketing or transactional emails are okay. Learn how to filter your Marketing Contacts.

In addition, each Customer profile indicates whether or not marketing emails can be sent to that customer.


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