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Select Customers for an Automated Campaign | How To

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Automated Campaigns combine custom email templates with rule-based automation. Once you have created an email template, you can tell ShippingEasy under which circumstances to send the email. Emails will be triggered by order activity. Which orders trigger an email is determined by order and customer attributes.

To apply automation to your Campaigns, begin with setting up an Automated Campaign. Check out the setup guide.

When setting up an Automated Campaign, you will find these options to configure the rules:

  • People who meet the following conditions: define customer and order attributes
  • Schedule this email to: specify when the email is sent

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Use this guide to better understand the configuration options that begin at step 8 of "Setup an Automated Campaign".

Questions to consider before setting up the rules for an Automated Campaign

When do you want to send the Campaign to your customers?

Emails are triggered by specific order activities. You can also choose how to time emails around those order activities. There are a couple of things you will need to decide:

Which order status do you want to trigger the Campaign to send?
  • The order is downloaded
  • The order is shipped
  • The order was delivered
  • The order was place 'X' days ago
How soon after that order event do you want to send the Campaign?

Use these answers to configure the second part of the "Set rules to define your audience automatically" section.

  • Send the Campaign immediately after the order is downloaded, shipped or delivered.
  • Delay sending the Campaign for a certain number of days after the order is downloaded, shipped or delivered.
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  • For Lapsed Customers Winback and Buy Again Reminder campaigns, specify the number of days after the order event to send the campaign.
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Which types of customers or buying behaviors do you want to trigger the email?

Whether or not an email is sent to a customer is determined by order and customer attributes. You can use a variety of conditions to narrow down which orders will trigger the email.

  • Buyer feedback: Amazon customers who have or have not left feedback. Learn how to view feedback.
  • Carrier: orders sent by a specific shipping carrier
  • Contact status: customers who have bought only once in the past 120 days, or multiple times
  • Contact tags: assign tags to contacts and target buyers with specific tags. Learn how to manage tags.
  • Destination: orders shipped to domestic or international address
  • First time buyer: detect the very first purchase made by a customer
  • Order total: customers who spend a certain amount
  • Product category: customers who buy products in specific categories
  • Purchased SKU: customers who buy specific products, identified by SKU
  • Purchased Item: customers who buy specific items, identified by a specified term
  • SKU tags: customers who buy specific products by SKU tags. Learn about product tags.
  • Store: customers from a particular store
  • Total quantity: customers who buy in large quantity

Use the customer and order profile to configure the first part of the "Set rules to define your audience automatically" section.

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How to: Select Conditions for an Automated Campaign

Customer and order conditions are used to identify which orders will trigger the email to be sent. Each condition is checked against each order as they come into ShippingEasy. If all the conditions you specified for an automated campaign match the order, then an email is sent to the buyer for that order.

TIP: open the Automated Campaign setup guide to learn more about defining conditions.

The available conditions allow you to target specific types of customers. Customers are defined by the attributes of the buyer, the order, and the products in the order.

Here are a couple of ways to set up conditions:

This example shows a simple condition: any order that has an order total of zero or more dollars will have an email sent to the buyer of that order. A good use for this approach is when you want a broad set of your buyers to receive the email from the automated campaign.

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This example shows a more complex set of conditions: a second condition was set by clicking the + ADD another condition button.
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For an order's buyer to receive an email from this campaign, the order must have a total greater than or equal to $100 and also include the product that has the SKU C349-333. This allows you to very precisely target which of your buyers receive the email from an automated campaign.
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Amazon sellers creating automated feedback campaigns will see an additional option to include the condition indicating whether or not to send emails to customers who left negative feedback:
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Available Automated Campaign conditions:

Variable
Parameter
Description of orders targeted
Customer tags Is
Is not
user defined Assign tags of your choosing to your customers and use this condition to identify customers with a specific tag(s)
Customer status Is
Is not
Recent
Repeat
Customers who have bought only once in the past 120 days, or multiple times
First time buyer Is true
Is false
  Detect the very first purchase made by a customer
Order total Greater than or equal to
Less than or equal to
enter number Customers who spend a certain amount
Store Is
Is not
account specific Customers from a particular store
Carrier Is
Is not
user defined Identify customers by the shipping carrier used to ship their order.
Total quantity Is equal to
Is not equal to
Is greater than or equal to
Is less than or equal to
enter number Identify customers who buy in large quantity.
Destination Is equal to
Is not equal to
Domestic
International
Identify where customers live.
Purchased SKU Is equal to
Is not equal to
Contains
Does not contain
Is blank
Is not blank
Starts with
Does not start with
Ends with
Does not end with
user defined Customers who buy specific products identified by product SKU
Purchased Item Is equal to
Is not equal to
Contains
Does not contain
Is blank
Is not blank
Starts with
Does not start with
Ends with
Does not end with
user defined Customers who buy specific products identified by a specified term.
Product category Is equal to
Is not equal to
Contains
Does not contain
Is blank
Is not blank
Starts with
Does not start with
Ends with
Does not end with
user defined Customers who buy products in specific categories
SKU tags Is
Is not
user defined customers who buy specific products by SKU tags. Learn more.
Buyer Feedback hasn't been received
has been received
  customers who have or have not provided feedback on an Amazon order. Learn more.

 

How to: Select which order events trigger an Automated Campaign

First ShippingEasy finds orders that qualify for your Automated Campaign, based on the conditions you set. Then it is time to determine when to send the email.

TIP: open the Automated Campaign setup guide to learn more about scheduling emails.

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You can choose to have the email sent when the order is downloaded to ShippingEasy from your store or when a shipment is created for the order. In addition, you can control if the email is sent immediately after the order action, or if it is delayed.

Here are a couple of ways to define when an email should be sent:

This example shows when an email is sent immediately after the order is downloaded: one use of this approach is for sending "we are processing your order!" emails to your customers.

This example shows when an email is delayed until several days after the order is shipped: typically this is done when you want to send a "how did you like the product?" email after the order ships and you want to allow time for receipt of the package.

This example shows when an email is sent after a shopping cart is abandoned: this is available only when the Abandoned Cart Template is enabled for Shopify orders. Set up an Abandoned Cart Campaign.

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This example shows when an email is sent for inactive buyers: this is available only when the Lapsed Customer Winback Campaign is enabled. Learn how to select an Automated Campaign Template.

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Emails can be triggered by order actions:

To send the email after the order is downloaded, but before it has been shipped:

Set the last field to downloaded.

Downloaded.PNG

To send the email after the order is shipped:

Set the last field to shipped.

Shipped.PNG

Emails can be sent at a time fixed around the selected order action:

To send the email immediately after the order action:

Set the first field to Send Immediately.

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To delay sending the email for one or more days after the order action:

Set the first field to Wait and send. Also set the number of days to wait before sending.

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How to: Send an Automated Campaign to existing orders and past customers

When setting up an Automated Campaign, it is common to wait and send it many days after an order is received or shipped. To control the audience, you can choose to target past orders or limit to only future orders in the campaign. If including prior customers, any order received in ShippingEasy within the past 120 days may be eligible.

Many campaigns have a default wait and send time built into the scheduling options. Added to this is an option to also send to customers from past orders. By default, the dates for each of these schedules will be the same.

When selecting to send to customers from past orders, the Automated Campaign will be sent immediately after activation to past orders that match all the conditions. This helps you to reach customers who may have received their shipment or have orders already transit.

If you do not send to customers from the past, then only orders placed after enabling the campaign will be eligible for the campaign.

Example - Targeting Future Orders:

In this example we are setting up a Lapsed Customer Winback campaign. By default, the campaign will send 45 after the customer last placed an order.

By checking the box next to "Also send to customers from the" and leaving the default time to "past 45 days", any customer whose order was shipped 30 days ago will now receive the automated campaign in 15 days. Likewise, any customer who placed an order 45 days ago will be sent the campaign immediately.

If the option to send to past customers is not selected, then only customers who place an order after the campaign is enabled will receive the email. And the first emails will not be sent for 45 days.

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Example - Targeting Prior Orders:

In this example we are setting up a Product Review Request campaign to reach just-shipped customers as well as customers we know have already received their product. By default, the automated campaign will send 7 days after an order was shipped. We also checked box next to "Also send to customers from the" feature selected and set the time to "past 30 days".

Now, a customer whose order was shipped 5 days ago will now receive your automated campaign in 2 days. And any customer who was shipped to between the 7 and 30 day window will receive an immediate one-time email asking them for a product review request.

existing_order_campaign_condition_past_30_days.PNG

Your automated email selections will be verified on the confirmation page.

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