What can I expect for Campaign Delivery rates?

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When sending a One-Time Campaign, you have the option to send it immediately or schedule for a designated day and time. ShippingEasy strives to deliver your campaign to your entire list within two hours or less. However, campaign delivery time depends on several factors that are common and important to all email marketing platforms:

  • the sending server's reputation
  • the campaign’s content
  • the campaign's recipients
  • the size of the campaign's email list
  • the current email queue 
Reputation of sending server:

ShippingEasy’s sending reputation directly affects the delivery of your emails. If our server’s IP address is flagged by spam filters, receiving servers will block emails from our address. Therefore, we work hard to preserve our good sending reputation. Sometimes this results in a delay of up to two hours while we work to avoid sending email to spam traps, abuse complaints and hard bounces - all of which can degrade our server sending reputation.

Campaign content, recipients, and size of email list:

When a server receives an email, it analyzes the content and sender information before allowing it to reach the recipient. Most receiving servers have sophisticated algorithms, spam filters and firewalls in place. These can delay or prevent delivery, all of which is beyond ShippingEasy’s control. If something in your campaign triggers a spam filter, it will likely delay delivery while the server analyzes it further. And generally, multiple spam triggers are required for email to get filtered as spam.

Current email queue:

As the email queue increases, ShippingEasy has the ability to add more resources to handle the volume. Though even with extra capacity, the total number of emails being sent across all ShippingEasy accounts can slow down the sending of a campaign.


Related articles:

What is a Campaign?
Quick Start: Building a One-Time Campaign
How to: Monitor the results of a One-Time Campaign
How to: Send an email to my customers
What do the Email Status values indicate?


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