After you have sent a Regular Campaign, you'll want to monitor the results of the Campaign. This data helps you understand the effectiveness of your campaign and find opportunities to improve it.
NOTE: if you would like to check on the results of an Automated Campaign, check out this guide.
To monitor the results of a Regular Campaign:
- From the blue navigation bar, expand the MARKETING tab and select EMAIL CAMPAIGNS from the drop down menu.
- Select Regular from the Campaign Type filter at the top of the list of campaigns.
The list of Campaigns will contain results for each Automated Campaign. The values indicate the interaction your customers had with each Campaign.
Description of data
Total sent The total number of emails sent by ShippingEasy for the campaign. Opened
ShippingEasy inserts a small, transparent image into all emails. When a customer reads an email, their client email application loads the tracking image which registers the open event with ShippingEasy.
Not all email clients load images by default. Microsoft’s Outlook, Apple’s Mail.app, Mozilla’s Thunderbird, and Google’s Gmail do not load images. As such, there may be many occasions where recipients will have received a message, opened it, and it will never be shown as Opened because there is no way to track the event.
For recipients who can be tracked, this is the number of recipients who opened the campaign email.
Clicked ShippingEasy replaces the links in your email templates with a custom link that, when clicked, will redirect your customers to the original link from your template. When the user clicks a link in your email, ShippingEasy records the click event. This count is the number of click events across all recipients of the email message. Revenue Total amount of revenue generated to date by the campaign.
- To the right of the Campaign, click View Report to view additional details about the Campaign.
- If the campaign emails are still being sent, you will see an "In Progress" notification across the top of the screen:
- The Campaign Results page has graphs that shows additional slices of data.
The values indicate the interaction your customers had with this Campaign.
Description of data
Total Recipients Reached The number of emails sent. Delivery The number of emails delivered vs those that bounced. Opens The number of emails that were opened vs those that remain unread.
Negative trends may indicate an opportunity to make the subject line more compelling.
Opt outs How many customers opted out of future marketing emails.
Negative trends may indicate an opportunity to narrow your target, change the timing or frequency of your emails, or to make the content more relevant to your customer base. Cleaning up your contact list is also a good idea as emails that were unable to be delivered will be automatically marked as opt out.
Clicks How many times customers clicked on your emails, with a detailed view into which links generated the most action.
Negative trends may indicate an opportunity to make the call to action stronger or more relevant.
- To see which customers were sent the email, click on the Total Recipients Reached link.
The recipients list shows the specific customers who received the email from the Automated Campaign, along with which order triggered the sending of the Campaign's email to that customer.
TIP: the View filter allows you to select the time range used in the results. This makes it easy to see the list of recent recipients or all recipients.