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How to: Monitor the results of a One-Time Campaign

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After you have sent a One-Time Campaign, you'll want to monitor the results of the Campaign. This data helps you understand the effectiveness of your campaign and find opportunities to improve it.

NOTE: if you would like to check on the results of an Automated Campaign, check out this guide.

To monitor the results of a One-Time Campaign:

  1. From the blue navigation bar, expand the CUSTOMERS tab and select CAMPAIGNS from the drop down menu.
    Navigate_to_Campaigns.png

  2. The list of Campaigns contains results for each Campaign.
    camheader.png
    The values indicate the interaction your customers had with each Campaign.
    Data
    Description of data
    Total Emails The total number of emails sent by ShippingEasy for the campaign.
    Delivered The count of emails where ShippingEasy's request to send the email resulted in the email being accepted by the receiving server.

    This does not necessarily mean that the message reached the recipient’s inbox. Some users and some email applications may filter the email away from the inbox even though the email was delivered to the recipient email server.
    Bounced The number of email message returned to the ShippingEasy server as undeliverable. Bounced emails are either a permanent failure to deliver the email or a temporary failure to deliver the email, based on conditions with the recipient mail server.
    Unsubscribed The number of email recipients who clicked the Unsubscribe link at the bottom of the email message. Recipients who click Unsubscribe are updated in ShippingEasy to indicate that the customer does not accept marketing email messages.
    Clicked ShippingEasy replaces the links in your email templates with a custom link that, when clicked, will redirect your customers to the original link from your template. When the user clicks a link in your email, ShippingEasy records the click event. This count is the number of click events across all recipients of the email message.
    Opened ShippingEasy inserts a small, transparent image into all emails. When a customer reads an email, their client email application loads the tracking image which registers the open event with ShippingEasy.

    Not all email clients load images by default. Microsoft’s Outlook, Apple’s Mail.app, Mozilla’s Thunderbird, and Google’s Gmail do not load images. As such, there may be many occasions where recipients will have received a message, opened it, and it will never be shown as Opened because there is no way to track the event.

    For recipients who can be tracked, this is the number of recipients who opened the campaign email.
    Spam Complaints Number of recipients who reported the email message as spam.

     

  3. Click the Name of a Campaign that has results to see additional details about the Campaign.
  4. The Campaign Results page has graphs that shows additional slices of data.


    The values indicate the interaction your customers had with this Campaign.
    Data
    Description of data
    Total Recipients Reached The number of emails sent.
    Delivery The number of emails delivered vs those that bounced.
    Opens The number of emails that were opened vs those that remain unread.

    Negative trends may indicate an opportunity to make the subject line more compelling the next time you send this Campaign.
    Opt outs How many customers opted out of future marketing emails.

    Negative trends may indicate an opportunity to narrow your target, change the timing or frequency of your emails, or to make the content more relevant to your customer base the next time you send this Campaign.
    Clicks How many times customers clicked on your emails, with a detailed view into which links generated the most action.

    Negative trends may indicate an opportunity to make the call to action stronger or more relevant the next time you send this Campaign.

     

 


Related articles:

About Campaign Delivery Rates
How to: Check the status of a Campaign
How to: Create a Customer List
What tools are available to customize a Campaign template?
Quick Start: Building a One-Time Campaign

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