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How to: Monitor the results of a campaign

Created:   |   Updated:

After a campaign has been created and the emails have been sent, you can monitor the results of the campaign by following these steps.

  1. Click the CUSTOMERS tab in the blue navigation menu and select CAMPAIGNS from the drop down menu.

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  2. The list of campaigns contains results for each campaign.
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    The values indicate the interaction your customers had with each campaign. 

    Total Emails - The total number of emails sent by ShippingEasy for the campaign.

    Delivered
    - The count of emails where ShippingEasy's request to send the email resulted in the email being accepted by the receiving server.

    This does not necessarily mean that the message reached the recipient’s inbox. Some users and some email applications may filter the email away from the inbox even though the email was delivered to the recipient email server.

    Bounced - The number of email message returned to the ShippingEasy server as undeliverable. Bounced emails are either a permanent failure to deliver the email or a temporary failure to deliver the email, based on conditions with the recipient mail server.

    Unsubscribed - The number of email recipients who clicked the Unsubscribe link at the bottom of the email message. Recipients who click Unsubscribe are updated in ShippingEasy to indicate that the customer does not accept marketing email messages.

    Clicked - ShippingEasy replaces the links in your email templates with a custom link that when clicked, will redirect your customers to the original link from your template. When the user clicks a link in your email, ShippingEasy records the click event and this count is the number of click events across all recipients of the email message.

    Opened - ShippingEasy inserts a small, transparent image into all emails. When a customer reads an email, their client email application loads the tracking image which registers the open event with ShippingEasy.

    Not all email clients load images by default. Microsoft’s Outlook, Apple’s Mail.app, Mozilla’s Thunderbird, and Google’s Gmail do not load images. As such, there may be many occasions where recipients will have received a message, opened it, and it will never be shown as Opened because there is no way to track the event.

    For recipients who can be tracked, this is the number of recipients who opened the campaign email.

    Spam Complaints - Number of recipients who reported the email message as spam.

  3. Click the name of a campaign that has results to see additional details about the campaign.

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    The campaign results page has graphs that show the number of emails sent, delivered, opened, clicked, and on which the unsubscribe link was clicked. 

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