Campaigns are an easy and powerful to use tool for sending email messages. You can use campaigns to keep in touch with your customers so that they know about:
- Sales and special offers
- New products
- Price changes
- Products that are being discontinued
These are just examples - you control the content of the email so you can create campaigns to cover any topic!
For each campaign, you need to decide three things:
- What content will the email message contain? For example, a special promotional offer could contain images of one or more products and a coupon code. A newsletter, on the other hand, might provide information about new products or products that are being discontinued.
- Which customers will receive the email? You can segment your customers a variety of ways - total amount spent, frequency of purchase, geographic area, specific products purchased, and more.
- When will the emails be sent? You can send the emails for a campaign as soon as you create the campaign or schedule for a specific date/time in the future.
To create a campaign, refer to how to create a campaign.