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  2. Customer Marketing
  3. Managing Contacts

What do the Email Status values indicate?

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ShippingEasy's Customer Marketing add-on provides tools for communicating with your customers. Learn more about Customer Marketing.

Email statuses can be viewed on the CUSTOMER profile page, within the "Email History" section.

How to: Locate a Customer's "Email History"

  1. From the blue navigation bar, expand the MARKETING tab and click CONTACTS.
  2. Locate the Contact you wish to view and click their name.
    click_on_name_contact_page.PNG
  3. On the CONTACT Profile page, the "Email History" is below their order history.Email_History_section_in_context.png

 

When you look at the list of emails sent to a specific contact, you will see a "Status" value for each email message.

Email_status_outlined.PNG

These values indicate the interaction your Contact had with each email. Only the most recent Status is shown and Status values can change over time as your Contact interacts with each email.

Status
Description
Processing ShippingEasy is creating the outbound email message and preparing to send it.
Sent ShippingEasy has sent the email message. It is waiting for a confirmation from the recipient's email server.
Delivered The receiving server accepted the email.
NOTE: this does not necessarily mean that the message reached the recipient’s inbox. Some users and/or email applications may filter the email away from the inbox.
Opened ShippingEasy inserts a small, transparent image into all emails. When a contact reads an email, their email client loads the tracking image. This registers the open event with ShippingEasy.
NOTE: not all email clients load images by default. Microsoft’s Outlook, Apple’s Mail.app, Mozilla’s Thunderbird, and Google’s Gmail do not load images. As such, there may be many times where recipients will open a message and it will never show as Opened. This might happen because there is no way to track the event.
Clicked ShippingEasy replaces the links in your email templates with a custom link. When the link is clicked, it will redirect your customers to the original link from your template. ShippingEasy also records the click event and displays a status of Clicked.
Bounced The email message was returned to the ShippingEasy server that sent it. Bounced emails are either a permanent or temporary failure to deliver the email, based on conditions with the recipient mail server. Contacts are automatically marked as "Not available for marketing" if ShippingEasy detects that the attempted email delivery bounced.
Dropped A dropped email occurs when ShippingEasy identifies a message sent to an email address that is already listed on one of our suppression lists: Bounces, Unsubscribes, Spam reports and Invalid Emails. ShippingEasy does not attempt to send the email.

 

 

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    Tags:
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  • customer management
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  • customers buyers
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